"Race to Erase MS"
Capturing an individual’s life journey can be compelling storytelling, especially when it involves an unexpected and life-altering diagnosis of multiple sclerosis. Denver newspaper magnate Dean Singleton had a story to tell and was on a mission to help others cope with MS and eradicate the disease. Mr. Singleton was an honoree at the Race to Erase MS event, and we were commissioned to help him tell his story of triumph, courage, and determination to attendees, raising awareness tosupport therapeutic and research efforts. We captured a sampling of his lifetime of accomplishments, influence, courage, and his family’s support during this special chapter of Dean’s life – a chapter that is the reality of countless others around the world with MS. Compelling interviews and the blending of historic and current life events, combined with post production expertise, resulted in a story told that contributed to an event fundraising success exceeding $1.75 million.